John Eagle was the 23rd TADA member to be inducted into the TADA Hall of Legends. He was honored on April 13 at the TADA Annual Conference held at the Four Seasons in Austin, Texas.

Only a handful of dealers out of the thousands who have served Texas over the past 100+ years have been selected as a TADA Legend award recipient. The award goes to the best of the best in the industry, and John Eagles’ contribution to both the industry and to his community have certainly earned him this honor.

In 1962, John’s dad, Bob Eagle, and Bob’s brother John (John’s namesake) moved from Kansas to Texas and bought the bankrupt Lincoln Mercury dealership in Dallas. They grew it from a dealership that was selling eight cars a month into the No. 1 Lincoln Mercury dealership in the country.

John’s first job at age eight was at his dad’s dealership in Dallas, washing cars. He went on to learn every job in the dealership. When his dad retired in 1980, John took over the company. Upon John’s retirement in 2020, the Eagle brand had multiple dealerships in Dallas, Houston and Austin representing Honda, Toyota, Infiniti and Acura franchises.

The most rewarding part of John’s career has been helping someone work their way up to becoming a dealer. Over the years, he found many young people who had a love and an aptitude for the business and put them in business. He had a partner in every store, and many of those individuals showed up to honor John at the TADA annual conference.

John and his wife, Jennifer Eagle, have been philanthropists throughout the years through their work for community institutions, including the Dallas Museum of Art, Episcopal School of Dallas and Children’s Medical Foundation. Congratulations to our newest Legend, John Eagle.