OFFICIAL PUBLICATION OF THE TEXAS AUTOMOBILE DEALERS ASSOCIATION

Pub. 63 2022-2023 Issue 2​

Cavender Cares: Changing the Community Perception of the Auto Industry

Cavender Auto Group has been servicing the San Antonio and Boerne areas for over 80 years. But when it comes to community giving, an established philanthropic branch of the organization was created in 2021: Cavender Cares. Auto dealerships are essential to communities as they provide services for transportation, but also employ a large percentage of individuals of all education levels. If there was one instance that highlighted how essential automotive businesses are, it was the pandemic.

The Cavender family has always had a heart for giving back to the community, but Cavender Cares had a mission to hire an expert in the community that would focus on all aspects of assistance needed in the San Antonio and Boerne areas.

Cavender Cares is supported by five pillars: military support, education, health and wellness, safety and support, and community culture and traditions. With those pillars in mind, Cavender Cares has successfully reached over 100 different non-profit organizations, contributed over 100 volunteer hours, hosted several supply and food drives, and donated over $200,000 of employee income and over half a million dollars of company profits. These acts resulted in Cavender Auto Group receiving the 2022 Corporate Philanthropy Award from the San Antonio Business Journal. The secret to successful community giving? Employee involvement and partnerships within the community.

A community is defined as a group of people that have common interests. A community can only achieve its definition by working together. One single person cannot spread community awareness to an entire company; it takes a team. Cavender Auto Group managed to do that by creating a team of Cavender Cares Ambassadors. Cavender Cares Ambassadors are volunteers from each Cavender dealership department that attend community events and meetings, plan out a charitable plan of giving back throughout the year, and spread awareness and knowledge about community organizations to their colleagues. The Cavender Cares Ambassadors are the heart of Cavender Cares and involve the company in a deeper perception of the philanthropic branch. 

Many successful, profitable businesses deliver monetary donations to non-profit organizations in the community. Cavender Auto Group is setting the tone of community partnerships by digging deeper into the problems local organizations are facing with kind donations, volunteer hours, supplies, and branded items. 

Cavender Auto Group is driving into the community and changing the perception of the auto industry to the outside world. As the Cavender family has always said: before a company does well, it must do good.