For over 15 years, My Plates has known exactly where its customers come from. Chances are, it’s your lot. The Dealer Perks program is built around that simple truth.
It makes sense when you think about it. Someone spends weeks choosing the right vehicle — the color, the trim, every last detail — and drives off, realizing the one thing they didn’t get to choose is their license plate. That’s the moment My Plates captures.
Already live and gaining traction across Texas, the Dealer Perks program runs on one principle: It should never complicate the process. No extra conversation required, no new step added to the F&I process.
“More than a third of our customers bought a new car in the last year,” said Steve Farrar, CEO of My Plates. “Dealerships have always been part of this story. This program just makes it official.”
The feedback from the floor reflects what dealers care about most: delivering a seamless customer experience.
“It’s been a great addition for us,” said Abraham Garcia, general manager of Capitol Chevrolet. “It fits right into our process, and customers see it as a nice added touch after their purchase. The My Plates team has been great to work with.”
My Plates handles everything, including materials, setup and fulfillment. For a GM running a high-volume store, that matters. The program is designed to deliver without added burden to your daily operations.
For Texas dealers looking for a meaningful way to strengthen customer relationships without adding complexity, the opportunity has been there all along.
