Pub. 56 2015-2016 Issue 2

AUTOMOTIVE TRAINING ACADEMY Fueling Potential. Driving Performance. Automotive Training Fueling Potential, Driving Performance with Sales Training • Increase gross profits • Effectively solicit and get more cash down • Overcome objections to down payment and monthly payment • Take control of the negotiation process • Increase your closing ratio A division of American Financial & Automotive Services, Inc. Be the F & I Pro • Increase product sales • Enhance product presentations • Structure deals correctly to secure funding • Follow a compliant pattern of practice • Respond and eliminate objections • Create need and justify products