Pub. 56 2015-2016 Issue 3
24 DEALER FRANCHISE — CONTINUED FROM PAGE 23 3. Sales Areas 3.1 Showroom Vehicle Display The objective of your center’s Showroom display is to show- case BMW products in a comfortable selling environment to highlight all vehicle attributes. This is so the BMW customer can move around the showroom comfortably without feeling crowded. Electrical outlets for charging units must be located under each vehicle on the showroom floor and used for every vehicle on display. Showrooms without permanent chargers located under the vehicles should be charging these displays overnight. The interior showroom display requirement for 2015 is a minimum of 8-10 units with a minimum of 325 square feet allocated per unit. The minimum dimensions of the 325 sq. ft. vehicle display on the “Driving Gallery” must be laid out mea- suring 13 feet by 25 feet. The vehicles must be positioned in an offset configuration on the Driving Gallery so the vehicles on display are not directly side by side and are staggered half the distance of the vehicle on display. Showroom Vehicle Layout with 325 Sq Ft per vehicle Display (BMW Minimum) 13’ 13’ 25’ 100’ 125’ ATTACHMENT 1 There are aminimumnumber of newBMWvehicles required to be on display on the showroomfloor.The number is determined using your Center’s base Sales Planning Guide (SPG) group numbers as a guide. The SPG groups and the number of required display vehicles are as follows in Section 3.2. Group A SPG of 1-800 Requires minimum of 8 cars 3.2 -SPG Groups The requirement for the minimum number of vehicles on display in the showroom will be assessed ac- cording to the Center’s Base SPG Number. Group B SPG of 801-1400 Requires minimum of 9 cars Group C SPG of 1401 & Up Requires minimum of 10 cars 3.3 - Showroom Design / Layout Whether constructing a new facility or renovating an existing location, consideration should always be given to the overall needs of the business and customer base to determine the actual size of the showroom display area. 2015 BMWCORA Page 7 - 02.26.2015 Version 2
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