Pub. 57 2016-2017 Issue 4

28 MORE CAR BUYERS. Generating impressions is easy. Generating buyers is tough. As the leading third-party site used by actual car buyers, Autotrader provides quality online engagement that converts into sales. You don’t have to be a “guru” to know actual car buyers are better than prospective ones. There’s a big difference between an IMPRESSION and a BUYER. Source: 2017 Cox Automotive Car Buyer Journey Study ©2017 Cox Automotive, Inc. All Rights Reserved.