Pub. 60 2019-2020 Issue 3

41 SPRING 2020 Call today! 800.934.8641 T E C H N I C I A N S S H OWR O OM E M P L O Y E E S O F F I C E S T A F F S E R V I C E WO R K E R S Make your company a stand out! With custom uniforms and services by UniFirst, you can enhance your brand image, motivate employees, and inspire customer confidence. You can also make your dealership shine with our facility service programs that include floorcare, restroom, and other ancillary business products. As a TADA member, you and your team will receive specially negotiated rates and initial order discounts ! So why not experience the UniFirst Difference for yourself? UniFirst—Your TADA Endorsed Uniform Supplier Texas and has maintained its status as one of the top 100 Ford stores in the na- tion for several consecutive years. Over the years, Ha- cienda has also ventured out to other cities in the Rio Grande Valley. Ha- cienda Collision Centers are located in McAllen, Weslaco and Harlingen. Hacienda Pre-owned is located in McAllen. Ha- cienda Ford will also serve customers via a mobile service unit at the conve- nience of the customers at their chosen locations and desirable time. A company is like a com- munity. PEOPLE are its main ingredients. PEO- PLE create the culture, which is the foundation that the company is built on. Three top priorities since 2001 in creating a culture that sets the dealer- ship apart from others are: 1. Flexible work hours for women, especially the ones who have a family to care for. Their family comes first before work. 2. Flexible work hours for full-time students. They can arrange their work hours around their school schedule. 3. Continuous effort in creating jobs. Jobs create earnings, and earnings provide liv- ing necessities. It goes full circle. Over the past 20 years, Hacienda has grown from 30 employees to 250 em- ployees and served our customers from Edinburg to Rio Grande City. Our magic to success has al- ways remained the same, i.e., taking care of PEO- PLE, because PEOPLE are and will always be the main ingredients of our success. For the next 20 years, Hacienda Ford will continue to devote its resources in serving PEO- PLE: (1) Community (2) Customers (3) Employees, and will be the trusted family dealership in pro- viding reliable transporta- tion to our customers so that they feel unstoppable and worry-free. Bill Yoder’s wife Jennifer is a force of nature who became a student of the automobile industry from the time she started in the business as an employee of Yoder Ford 21 years ago. Her accomplishments in the dealership and the communit y have been nothing short of extraor- dinary. The following is her accounting of this remarkable journey. I was born in Taiwan in 1964. In 1985, I received scholarships to attend Morningside College in Sioux City, Iowa, as a ju- nior in Accounting. After graduating from The Uni- versity of South Dakota with an MPA (Master of Public Accountancy), I worked at a CPA f irm, served as an auditor in a bank and owned my own business before working at the Ford dealership. In1999, I startedworking as an office manager at Yoder  THE YODERS — CONTINUED ON PAGE 42