Pub. 60 2019-2020 Issue 3

43 SPRING 2020 Three years after being a VADA board member, I have the privilege to serve as the president of VADA (Val- ley Automobile Dealer Association) this year. There are three goals that I want to accomplish during my term as President. The first is to bring Valley dealers together,r working as partners in the ever-changing VUCA (volatile, uncertain, complexed, ambiguous) retail environment. The traditional business model is disrupted by the new business models such as CarMax, Carvana, Tesla, Subscription Service, Ride Share and so forth. Deep change is required for dealers to overcome ex- ternal threats. We need to shift from selling vehicles to providing values to customers. The second is to recruit new members and conduct fundraisers for the VADA scholarship program. This year, the number of memberships and the amount raised for scholarships are at an all-time high in VADA history. The third is to use VADA meetings as an educational opportunity for dealers and their employees to stay connected with internet retailing, technologi- cal innovations, reputation economy, and consumer expectations as well as the timely updates of any legislative changes and industry compliances. I stumbled into the Auto Industry by chance in 1999. I intended to stay for two years and move on to something more challenging. 20 years after, I am still working in the dealership. What I’ve realized is that nothing could have challenged me more than this busi- ness has. I embrace learning and drive change. My mission is not only to create highperforming organizations but also to deliver performance with purpose (1) to excel and succeed in the evolution of the auto industry, (2) to build notable dealer- ships that serve the best interest of people (employees, customers and the commu- nity), (3) to promote women leadership and provide a working environment and career advancement that accommodate the various roles women take on as a mom, a wife and a career person. Without the support of my family, I would not have been able to accomplish everything that I’ve set forth to do. My husband is my pillar and adviser, and we are partners in life. I have two chil- dren. My son, Ting R. Yoder (24 years old), graduated from UTRGV with a Finance Degree and he is currently in charge of Quick Lane operations. My daughter, Lien J. Yoder (22 years old), graduated from Baylor University with an Accounting Degree. She is currently working in the Accounting Department of Hacienda Ford and attending UTRGV in pursuit of a graduate degree in Accounting. With my children in the dealership opera- tion, it strengthens our ability to serve our customers and community. The vision and dedication of dealer families such as the Yoders ref lect the values and progressive culture of franchised dealers in 289 Texas cities and towns, providing not only essential transportation but community service and opportunity for all Texans.  Mike Mader, Partner +1 (800) 866 2272 dealercpas@bakertilly.com Connect with us: bakertilly.com/dealerships Backed by our firm’s expanding Texas client base and increased office presence throughout the state— we are committed to serving Texas auto dealerships. Operating like a “Twenty Group” for our more than 540 industry clients, Baker Tilly’s dealership team leverages experience, knowledge and the right solutions to help you address the challenges of owning and operating a dealership so you can prosper in an evolving marketplace. Accelerate your results. Baker Tilly Virchow Krause, LLP trading as Baker Tilly is a member of the global network of Baker Tilly International Ltd., the members of which are separate and independent legal entities. © 2019 Baker Tilly Virchow Krause, LLP.  THE YODERS — CONTINUED FROM PAGE 42