The TADA Legends recognizes those dealers who have created a body of work in the industry and community that sets them apart from all others. It is a distinction for those who have achieved at the highest level of the automotive field and who represent the best of the best, whether it be as a car or truck dealer, a community servant, a leader in education, government, banking, health care, philanthropy or any of the other essential areas of people’s lives where Texas dealers lead and serve. The Legend Award goes to those dealers whose lifetime of achievement has earned them the title of Legend.

Tom Durant was named the 2023 TADA Legend on Sunday, April 16 at the Welcome Reception and Chairman’s Dinner during the TADA Annual Conference at the Four Seasons Hotel in Austin.