As a thank you to first responders, and in recognition of the 20th anniversary of the September 11 attacks, the six Gene Messer dealerships collectively hosted a First Responders Breakfast in Lubbock on September 10 where they presented a check for $5,000 to South Plains College for their Law Enforcement and EMT programs.

The donation was in recognition of the first responders’ commitment and contributions to the communities they serve. During the event, Gene Messer presented the $5,000 check to current South Plains students in the Law Enforcement and EMT programs.

To further show appreciation to local first responders and honor National Remembrance Day, Gene Messer provided a come-and-go breakfast at Gene Messer VW.

Sterling McCall Nissan in Houston also hosted a come-and-go lunch at their dealership on September 10 to express appreciation to first responders and their families.