OFFICIAL PUBLICATION OF THE TEXAS AUTOMOBILE DEALERS ASSOCIATION

Pub. 63 2022-2023 Issue 2

Local Resident Wins Jaguar’s Marque Of Distinction Award

Park Place Jaguar DFW Parts Specialist Jim Park won the Marque of Distinction for Parts Professional of the Year for all Jaguar dealers nationwide. Jaguar Land Rover North America recently announced 14 Marque of Distinction winners for 2022. The Marque of Distinction is the highest individual honor within the Journey to Excellence program, JLRNA’s reward and recognition program for individuals.

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Over-Sharing in the Workplace? Why Your Company May Need A TikTok and BeReal Policy

By now, many of us have seen a TikTok video filmed at someone’s workplace – a “day in the life” video, someone complaining about their coworkers, supervisors, or customers, or someone talking about an unrelated subject while at the office. And a relatively new platform, BeReal, goes a step further by encouraging users to provide an unfiltered view into their “real” everyday life at random moments throughout the day. Of course, such organic social media clips can be a valuable tool that helps market your brand and build stronger employee relationships – but where do you draw the line?

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Texas Dealer Academy Recap

The Texas Dealer Academy fall meeting was held Nov. 6-8, 2022, at Hotel Emma in San Antonio, Texas. Program speakers included Dynatron Software, a provider of fixed operations data analytics and consulting; Strategic Source, a provider of consultative spend management, sourcing, implementation, and supplier compliance services; and Autosled, a modern digital transportation network.

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Cavender Cares: Changing the Community Perception of the Auto Industry

Cavender Auto Group has been servicing the San Antonio and Boerne areas for over 80 years. But when it comes to community giving, an established philanthropic branch of the organization was created in 2021: Cavender Cares. Auto dealerships are essential to communities as they provide services for transportation, but also employ a large percentage of individuals of all education levels. If there was one instance that highlighted how essential automotive businesses are, it was the pandemic.

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