Pub 60 2019-20 | Issue 6


Texas Tech (Rawls School of Business) Distinguished Alumni Award — David Alderson

David Alderson
President and CEO, Alderson Enterprises, LP
BBA General Business 1986

David G. Alderson embodies leadership. From his service to the city, community and alma mater, David’s reach and influence are remarkable as he has risen in the automobile industry.

The Texas Tech alumnus began his tenure at Alderson Enterprises in 1984 while working toward his business degree, starting as a salesperson. Less than a decade later, in 1992, David was named general manager, and he became president/CEO in 1998. He also served as stockholder and officer for Fiesta Motors of Lubbock from 2001, when it established its finance company, to 2015.


As selfless as he is talented, David has served dozens of years for local, regional, and national organizations in civic, education and professional domains. A fixture in the luxury automobile industry, he currently serves on the Cadillac National Dealer Council, his third stint dating back to 1993. David began his regional work on Cadillac’s Southwest Zone Council in 1992, also working two terms on the Southern Area Lexus Dealer Council from 2008 to 2011.

At the state level, David has been a board member for the Texas Automobile Dealers Association since 1999. Since then, he has served as a Northwest Region Director, on the executive committee from 1996 to 1999, as chair-elect in 2009 and as chair in 2010.

Locally, David’s commitment to his community is second to none. He has served two nonprofit agencies as chair after terms on the board of directors. He was on the Lubbock Area United Way Board of Directors in 2010 and worked as campaign chair in 2012. David also served as chair of the Lubbock Economic Development Alliance from 2003 to 2009 after joining the alliance in 2002.

The Lubbock native has worked tirelessly on the revitalization of his hometown. He joined the Lubbock Downtown Development Corporation as a member of the board of directors and moved into the chair position in May 2018, where he continues to serve. Since 2016, he has been a board member of the City of Lubbock Downtown Tax Increment Financing Board.

David’s involvement in local education also has been long-standing. He has been a member of the Chancellor’s Council at Texas Tech University since 1995, serving on the board of directors from 2006 to 2010, and then as chair from 2009 to 2011. He helped launch the Talkington School for Young Women Leaders as a member of its Advisory Council from 2008 to 2012; he then joined the finance committee and continues in that capacity.

David also has been tapped for his leadership in the private industry. He was a member of the board of directors for the Lubbock Country Club from 1998 to 2001. For Lubbock National Bank, within his capacity as a board member from 2004 to 2013, he has served on the Capital Management Committee, the Compliance Committee, the Strategic Planning Committee, the Marketing Committee and the Loan Committee.

David earned his Bachelor of Business Administration from Texas Tech University in 1986. 

The Texas Automobile Dealers Association

This story appears in Issue 6 2020 of the Dealers’ Choice Magazine.